With a Website As A Service approach to your needs, we employ an all-in philosophy to helping our clients.
By making a long-time commitment to our clients, we're able to continously measure and react to your on-going needs. Our services are inclusive to all of the tools and processes that will help you win in the digital world. The key is researching, testing and analysis to make sure we use the correct tools that best suite your strategy to serve your members. Here are the core elements offered:
Website Design & Development
Web design and development is the backbone of any online marketing strategy. Your website is the foundation of your presence across the Internet, since your members and prospects will all land on your website at some point: for educational content, to register for an event or continue their professional development. It’s might not the first, but is certainly one of the most important impression you’ll make online. 20 Associations believes a visually appealing website is only a small part of the goal. If your website helps your members realize their membership benefits, converts prospects to membership and educates the public on your industry or community, then you’re winning.
We have over 20 years of experience building successful and award winning digital marketing campaigns for Associations and Chamber of Commerce clients all over the world. Our approach starts with building a solid foundation with a discovery process and understanding of your organization, your members, your prospects, and your goals. Then we create an integrated digital marketing plan that utilizes only the channels and platforms most suited for your needs.The digital marketing industry is always evolving, and we stay ahead of the pack and utilize new and successful trends.
The days of dropping the Twitter account into the interns lap and forgetting about it are over. Just like any marketing channel, social media participation should directly align with your strategies as a membership-based organization. Your members and prospects will come to you for very specific information and your micro-communications should be able to address them all. Working with 20 Associations will allow you the freedom to make informed descisions about the platforms, timing, resource allocation, etc as it relates to social media.
Search Engine Optimization
If an association website launches and your members can’t find it, will you retain that member? (Pro Tip: No!) Good search engine optimization (SEO) and website best practices are built into all that we do around here. If user searches for member, industry news or how to join your organization, you need to know that those searches will produce results including your website. SEO is a long-term activity that we work with clients on by being a true partner for long-term success for you and your members.